Design Concept

The design concept celebrates the iconic era of Andy Van Slyke’s career with the Pittsburgh Pirates. I created bobblehead packaging and web advertisements that mirror the look and feel of the 90s Pirates jerseys, incorporating the signature jersey script for typography and the classic team colors to evoke the style of that era. The project honors Van Slyke’s impact on the Pirates during their peak years, offering fans a vibrant, retro-inspired tribute to his iconic career from 1987 to 1994.

Packaging

Marketing

We promoted the bobblehead through a comprehensive marketing strategy, utilizing pirates.com, email campaigns, social media platforms, and advertisements in the handbills at every homestand to maximize visibility and engagement.