Koji is a sub-brand of ZOKU, sold exclusively at Target.

Packaging

Koji’s brand is designed to spark joy and evoke the feeling of an endless summer. We chose bold, bright colors for the packaging to bring to mind those sunny, carefree days. Playful food elements are woven into the design to inspire creativity as you make your frozen treats. The lifestyle photography is minimalistic, capturing the essence of simplicity and fun.

Photography

Website

Although Koji is exclusively sold at Target, I created a website to provide more information about the brand. I felt it was important for consumers to have a dedicated space to learn more about Koji, find answers to any questions, or address any concerns they may have about the product.