Design: Kaitlin Lusty
Marketing: Tim Kovach, Greg Lusty and Geoff Lusty
Design: Kaitlin Lusty
Marketing: Tim Kovach, Greg Lusty and Geoff Lusty
Medic Rescue was established to provide vital emergency medical services to Beaver County since 1978. Over the years, they have grown significantly, expanding their fleet and enhancing their community support.
The goal of refining the Medic Rescue logo was to ensure it remains clear and easily recognizable across various mediums and sizes. Legibility is crucial for helping the audience quickly identify and remember the brand.
Previously, the icon did not scale well, and the typography lacked readability. The updated logo addresses these issues while adopting a more modern style. Additionally, the color palette has been refreshed to complement the new, contemporary look.
Every year, we design a new marketing campaign to encourage customers to renew their ambulance services. Through a variety of materials—billboards, mailers, and ads—we highlight the value and peace of mind our services provide. The campaign not only incentivizes renewals with special offers but also emphasizes the importance of reliable emergency care, helping us build lasting relationships with our customers and keep the community safe.