ZOKU Ad Campaigns

Art Direction: Kaitlin Lusty

Thanksgiving Campaign

The primary goal of this project is to promote our Neat Stack collection, the ultimate solution for food storage. Thanksgiving is a time centered around food, particularly beloved for its leftovers. The Neat Stack collection is designed to store those leftovers with ease, while also serving as a thoughtful gift for guests—adding a personal touch to holiday gatherings.

The marketing objectives for this project include:

Increasing brand awareness by helping more people recognize and connect with our brand.
Highlighting the value of storing leftovers, emphasizing how the Neat Stack collection preserves food for longer, making it an essential holiday companion.
Boosting social engagement through interactive content, recipes, and conversations around holiday leftovers.
Driving traffic to product pages and our blog, where we’ll share valuable tips, creative recipes, and ideas to maximize Thanksgiving leftovers.
Focusing on customer retention, ensuring our customers continue to enjoy the product beyond the holiday season.
Making the brand relatable, fostering a personal connection with consumers and positioning the Neat Stack collection as a key part of their holiday celebrations and everyday lives.

During this project, we encountered a few challenges that required creative solutions:

Content creation: With a small annual photography budget, we integrated the Neat Stack assets into one of our bi-monthly photoshoots, aligning them with our broader Holiday campaign to maximize efficiency.
Blog recipe development: Without a dedicated budget for recipe creation, we turned to our in-house team for inspiration, tapping into the creativity of coworkers who love to cook. They contributed ideas for turning Thanksgiving leftovers into mouthwatering meals, making the content feel personal and authentic.
Ad spend limitations: With a strategic focus on saving for our peak season, we reduced ad spend in the prior months, which required careful planning to ensure maximum impact when the busy season arrived.

Social Ads

For our Thanksgiving campaign, we designed three dynamic social ads to capture the essence of the holiday while showcasing the practicality of Neat Stack containers.

The first ad opens with a relatable moment: Thanksgiving leftovers often end up on flimsy paper plates wrapped in foil, leading to spills and messes. We wanted to highlight Neat Stack containers as secure, eco-friendly, and designed to keep leftovers fresh.

In the second ad, we recognize that not everyone celebrates a traditional Thanksgiving with family, and some may even celebrate the holiday multiple times. Our goal is to position ZOKU as an inclusive and relatable brand that embraces all types of celebrations. We also highlight how Thanksgiving brings people together through shared meals and memorable moments, while showcasing how the Neat Stack collection is the perfect solution for storing and enjoying those leftovers.

The third ad celebrates the diverse people gathered around the Thanksgiving table. Whether it’s a coworker looking for a place to celebrate or a rowdy nephew focused solely on dessert, Neat Stack containers are designed with your needs in mind.

Email Campaign

We launched an email campaign for our Neat Stack collection, targeting families and holiday hosts looking to store their Thanksgiving leftovers. In the campaign, we showcased the full range of our Neat Stack collection and highlighted the key features that made them perfect for keeping food fresh. To make it even easier for our audience to get these essential kitchen items, we offered a special Thanksgiving discount. Through this targeted effort, we hoped to help our customers extend the joy of Thanksgiving with leftovers that stayed fresh, delicious, and ready to enjoy!

Recipe Email and Blog Post

Another fun addition to our Thanksgiving campaign was five creative recipes for turning your leftovers into new dishes. After enjoying leftovers for a couple of days, you might be looking for a fresh twist to keep things exciting. This not only provides added value to our audience, but also strengthens our brand’s connection with customers by offering practical and engaging solutions to their holiday needs.

Black Friday and Cyber Monday Campaign

For our campaign, we offered 30% off all our products to encourage shoppers to take advantage of the season’s best deals. The campaign featured creative laydown photography, with products neatly arranged in boxes to visually capture the spirit of gift-giving during the holiday season. This simple yet thoughtful approach served as a reminder that Black Friday is all about finding the perfect gifts and the best deals for those special moments.

New Year’s Campaign

The New Year is all about setting goals and this year we are setting a goal for the planet. The main focus of our project is to encourage using reusable products like bottles and food storage containers to reduce the waste caused by single use plastics. For this campaign we take common resolutions like getting fit and add an eco friendly twist. For example, take your reusable bottle to the gym instead of grabbing a single use plastic one. That’s why we’re embracing the tagline: “New Year, New Habits: Make Your Resolution Reusable.”

Social Ads and Organic Social

For our social ad campaign, we designed a carousel featuring laydown imagery to showcase common New Year’s resolutions with an eco-friendly twist. We also shared the same images on our organic social channels, along with photos from our ZOKU partners using our reusable products in everyday life. This approach aims to help our target audience visualize these changes in their own lives.