Animated GIFs

At ZOKU, I led the team in brainstorming creative ideas and directed the photoshoots for a variety of animated GIFs used across social media, email campaigns, websites, and ads. These GIFs were designed to provide a fun and engaging way to highlight product features, demonstrate product usage, showcase how we use the product, and create playful branding visuals.

If you’d like to see more animated GIFs, feel free to reach out to me.

Lifestyle Photography

One way we showcase how we ‘live creatively’ at ZOKU is through our lifestyle photography, capturing a fun and exciting vibe that reflects our brand’s energy. By using bright colors and homey accents like wood and marble, we create a vibrant and engaging atmosphere that mirrors the creativity and joy at ZOKU. This direction allows us to connect with our audience on a personal level, making our products feel both innovative and approachable.

Product Photography

For our product photography, we presented the products in a minimalistic setting with a clean white background, allowing the product to be the focal point. The product took center stage, showcasing its thoughtful design and the unique features we had put so much effort into. We aimed to highlight both the beauty of the product and the intricate details that set it apart. The lighting was soft and diffused, carefully designed to accentuate the textures and lines of the product, while the angles were selected to emphasize its most important features. At ZOKU, creativity was at the heart of all we did, and this approach to photography reflected our commitment to innovation and quality.